giovedì 25 marzo 2010
To footwear designer Andreia Chaves, each shoe is an individual work of art. Raised in the busy metropolis of Sao Paulo, Brazil – Chaves understands that beauty can be found in chaos, a concept that reveals itself in her footwear designs. She explains this in her own words, "The fact that I grew up in a chaotic city like Sao Paulo, full of contrasts, being in contact with such diversity and constant exposure to different visual inputs, has inspired me in how I think and conceptualize my shoes. Looking at my work, I can clearly see influence coming from my South American sense of versatility. Also in the mix - what I have been experiencing in Europe."
During her time in Florence she’s been intensely studying form, texture & visual effect, and experimenting with different materials on footwear design.
These concepts come to life in each shoe created. For example, “The Invisible Shoe” has a mirrored surface, creating a deceptively obscured optical effect with every step taken. The chameleon-like façade blends in perfectly with any environment.